FrouFrou 4 YouYou

Chicago Millinery History: Pearlie Powell Shop April 3, 2017

On June 5, 1917 Clarence Powell submitted and was rejected from the draft for World War 1; rejected because of his feet. Listed as single and a department manager for Mandel Bros department store, he otherwise would have likely gone off and perhaps never returned.

In 1920 Clarence A. Powell, 30 years old, was an import buyer for the highly regarded Mandel Bros store in Chicago. He applied for a passport to go abroad to buy for the store, but he had no birth certificate from his Milwaukee, WI birth in 1890 and had to provide substantial written testimony to this. His friend of over a decade, Mr. Miller, the manager of imports for the store, provided his testimony. Mr. Miller had known Clarence’s father, William, as well, for about 25 years, which was when Charles would have still been in short pants. The 1920 census has Clarence single and living at home with his parents. His father was an advertising manager of a department store, and Clarence was a buyer. They lived at 4949 S. Lake Park Ave.

The passport application was approved, and Clarence returned from his first trip abroad Sept 6, 1920.

In 1921, after Clarence father had passed away, Clarence applied to the Sons of the American Revolution. He documented his heritage back to his great great great great great grandfather, Peter Powell who had served as a private in the American Revolution in PA. Clarence sailed again in August for another buying trip in 1921.

Something fun must have been happening after the difficult year of 1921. Somewhere along the way he met a gal in Chicago, Pearlie. No records of their marriage, nor her youth were located. She was a bit of a pleasant mystery. One who had an eye for fashion and the Clarence left Mandel’s to open a high end shop in her name. He had the buying expertise, she had… Good taste?

Good taste also meant a need to search the continent for the best their money could buy. Pearlie took off for France.

Pearle Powell sailed home alone in Feb 1925 from Cherbourg, France, on the Berengaria, Her residence is listed as the Lake Shore Hotel. The birth date is given as Feb 10, 1891. Tho she may have been alone, with her husband not traveling, the rest of the passengers would have been a treat. Beckie Blum 32, from 5120 High Park Blvd, and Ida Winer, 39, from 5341 High Park Blvd, would have been worth getting to know. Blum’s fashion shop had opened in 1924, and advertised their high end fashions in the Tribune. In time it became known as Blum’s Vogue.

digitalcollection.chicagohistory.org hisotry museum galanos dress from Blum

Even in 1960 ‘Becky’ Blum reminisced about her early support of a then well acknowledged designer, James Galanos. http://digitalcollection.chicagohistory.org/cdm/compoundobject/collection/p16029coll3/id/2442/rec/1

Also returning was Robert McCormick, 44 of 80 E Elm in Chicago, tho he may not have had fashion on his mind, but instead upon his newspaper, as editor and publisher of the Chicago Tribune. Robert presented his own mystery, as he was alone without his wife Amy, 57, whom he married in 1915, after much in the way of public scandal.  https://en.wikipedia.org/wiki/Robert_R._McCormick

From New York was Nettie Rosentstein, 33,residing at 44 56th St, New York, and last but NOT LEAST, Hattie Carneige, 38, of 780 38th St, NY, a fashion force to be reckoned with.

On August 19, 1925 Pearlie and Clarence sailed back from France together on the Olympic, but no obvious fashion names appeared on the passenger lists. They had been on the manifest to depart on Aug 15 on the Berengaria, but did not embark.

In 1927 Pearlie and Clarence return Feb 22 from France, and are listed as living at 320 N. Michigan Ave. Presently this address is the Comfort Suites Hotel, having originally been built in 1888. The building is on the west side of the street, just a few doors south of Wacker Drive and the Chicago River. This made the opening of the bridge in 1920 and the development of the shopping area known now as the Magnificent Mile a very attractive place for an elegant fashion shop. Not moving up to the north Michigan Avenue hot spot may have proved a mistake. Again on board this ship were a couple of fashion names, successful in their careers as well; Nettie Rosenstein and Hattie Carnegie. “In 1925, Carnegie was successful enough to buy a building just off Park Avenue at 42 East 49th Street.[5] By 1929, the business has sales of $3.5 million a year.[3] When spending decreased during the Great Depression, Carnegie created a less expensive line called Spectator Sports.[2]”https://en.wikipedia.org/wiki/Hattie_Carnegie

In Aug 1928 Clarence and Pearlie returned to Chicago, now with an address of 1209 Astor St. Chicago.

On the passenger list of Feb 1929 one finds Clarence and Pearle, born in Chicago in 1891, listed as residing at 320 N. Michigan Ave in Chicago. They had arrived on the Aquitania from Cherbourg France. There was only one other woman, Bertha Nikodem, from Chicago who boarded there, who resided at the Congress Hotel. One wonders if they met and enticed a new customer.

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In the 1929 Chicago Tribune online archives of the newspaper one finds ads for Pearlie Powell fashion shop, and twice a year they indicate Mr. and Mrs. Powell have returned from buying trips abroad for the shop. Customers were tantalized by seeing the latest Paris creations, and having a chance to purchase from a long time fashion forward couple.

The 1930 census has Clarence Powell, 40 and Pearlie Powell, 39, living at 1209 N. Astor, with their 42 year old German maid. They are listed as retailers of women’s wear. This address was elite, having been built in 1926. A current property listing is for this unit, under contract, for over $3million.https://www.zillow.com/homedetails/1209-N-Astor-St-Chicago-IL-60610/2137675499_zpid/
The Powells were paying $450/month in rent, while others in the building went from $275 to only one which went for more than theirs. This was likely the penthouse for Mr. Robert White, a president of a real estate company, and family, for $585/month. That name may not be familiar, but many Chicagoans would recognize another neighbor who lived with his daughter and her family, Maurice L. Rothschild. It is likely this is one and the same as the store by that name. Rothschilds was a men’s and women’s-wear store in Chicago. It had opened in 1906. In 1931, while the depression progressed, Rothschild’s was adding three floors to their building on State Street. In a Tribune article, placing his worth at $15million, he claimed 70% of his advertising was in the Tribune the year before. No wonder they wrote about him!

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It is clear from this ad in the Chicago Tribune March 16, 1930 that the class of client the Powells desired were the most elite. The plan for this expansion was probably well under way before the stock market crash of Oct, 1929. This was a risky enterprise.

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It seems the worst had come. When the Depression caused even the wealthy to cease expensive fashion spending, retailers on narrow margins could not keep up. To give 2/3 off on elegant fashions must have broken their hearts, as well as their business.

The only other ads seen in 1931 were for $5 hats. Hopefully hats could ease the pain.

There are no further records of this couple in anything on Ancestry.com. They are not in the 1940 census in Chicago, and there are no death records. It is like they disappeared off the face of the earth. One hopes they still had each other, even if all the glory days were over.

 

Chicago Millinery History: Saks Fifth Ave on Michigan Ave in the 1920s. April 2, 2017

Saks Fifth Avenue was established in New York City in 1924. They had branched out with Palm Beach, FL and Southampton, N.Y, resort stores successfully in 1928, and then decided Chicago was the next on their horizon. Opened at 840 N. Michigan Ave, in March  of 1929, they faced serious long established competitors. In the log written by the head of Charles A Stevens there was concern of several of their employees having been lured away to be employed by Saks.

Saks found their newest home in a recent hot spot, in what is now a still vibrant fashion shopping Mecca, north Michigan Ave. It is oft referred to now as the Magnificent Mile. It was only after the opening of the Michigan Ave Bridge/DuSable Bridge with the Tribune Tower on the north side in 1920 did old Pine Street become a desirable destination. The Drake Hotel, between Walton and Oak, anchored the north end of the business, hotel and shopping expansion. 

SAKS AD 2-17-29

Feb 17 a group of north Michigan avenue retailers combined to be featured in a full page Chicago Tribune advertisement, with a map in the center. The Saks store ad indicates an early March opening. They would have been in the same Michigan Chestnut Building as two shops in this form of weekly Sunday ad, run over the next few weeks. The Chintz Shop would not have competed, and may have welcomed the arrival of Saks. Later the Don Lynn fashion shop may have had great reservations about the future.

The Women’s Athletic Club at 626 N. Michigan opened in April, 1929 and was a great draw to this hotly developing shopping area. They were the new home March 1 of the first branch of a successful shop on Diversy, the Leslie Shop. http://glessnerhouse.blogspot.com/2013/02/womans-athletic-club-of-chicago.html

One should not confuse Leslie with Leschin, another fashion spot. Leschin had Jack Leschin listed as a manufacturer of millinery in the 1920 census, living at 831 Ainslie with his family. In 1910 he had been a manager of a cloak factory in Kansas City.

McAvoy at 615 N. Michigan Ave ran an ad March 11 to welcome Saks. McAvoy’s ads regularly boasted of their Fashion Board, made up of prominent Chicago women: Badger, Farrell, King, Madlener, Meeker, McCormick, Mitchell, Otis, Winston, and Winterbotham. Another ad of theirs also on March 11 mentions clothes in the Debutante room started at $45 (equal to $635.35 in 2017.)

Saks must have been recognized by the world of criminals as well as shoppers as a place of value. June 15 found them robbed of $5,000 cash and $15,000 in jewels at the close of business, in a terrifying holdup. One wonders if Miss Florence Geraldson, the cashier, had been a former Stevens employee who wished she had never left. The thieves escaped, having worn “canvas gloves and sneakers.” 

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Kleenex was on sale in a large cosmetics ad Sept 8, 1929, and again in Nov, at Saks for $.33, in the new larger size. Hopefully the wise women invested, as the stock market crash is just weeks away. Kleenex had started in 1924 as a Hollywood product to remove theatrical makeup and cold cream, which was why it was still featured in the cosmetics department at Saks. In 1926 “A test was conducted in the Peoria, Illinois newspaper. Ads were run depicting the two main uses of Kleenex; either as a means to remove cold cream or as disposable handkerchief for blowing noses. The readers were asked to respond. Results showed that 60% used Kleenex tissue for blowing their nose. By 1930, Kimberly-Clark had changed the way they advertised Kleenex and sales doubled proving that the customer is always right.https://www.thoughtco.com/history-of-kleenex-tissue-1992033c

For fashion, Saks sought the well heeled client. They were proud to feature the designs of Jane Regny https://en.m.wikipedia.org/wiki/Jane_Régny

For the person who pulls themselves away from the newspaper headlines daily about the world covering Zeppelin travels, including a stop in Chicago August 29, they may have noticed the full page ad Sept 3, 1929 for the newly opened jewelry store on Michigan Ave.

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After checking out the new place, then one could head over to Saks for some lovely items from Molyneaux. If that did not draw one, perhaps the ad on the sixth for the allure of Vionnet fashions did entice one to the store. The social elite of the city were returning from their summer homes in Lake Forest, Wheaton and Barrington, as the season was about to start here again. Attending a debut of the chosen few young women certainly required a gown from a Paris house, even if one had not toured Europe to select it there oneself. 

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No other ads were placed by Saks in the Tribune during the early fall of 1929, tho Sept 28 alerts one to the new furs from Mr. Perry A. Weinberg. Perhaps they were trying other papers to see what kind of response the others drew. Or they realized the magnitude of financial woes ahead, and felt it better to conserve their advertising dollars. Whatever financial concerns they had, they still proceeded in expansion to two additional floors in the the building they occupied, as reported Oct. 5, 1929.

By mid Sept it was clear there were financial concerns for the city. Headlines had told of the county being unable to pay their bills, especially salaries, including those of judges. They would get IOUs thru the end of the year. A reassessment of property in the county was a hopeful way to be fairer, and gain more tax revenue. That had potential but as people would be losing jobs in the future, it is not too likely as many would be able to pay those taxes. Sept 19, 1929 had a Tribune headline that the city had a  32%  deficit. That would play out to include no pay for plenty of their employees as well, including school teachers. That day they feared the dismissal of 2,000 city policemen and 800 firemen, a potentially dire situation. The city had reassessed real estate property values in 1928, had borrowed against the anticipated higher tax revenue which did not materialize, making for a mess of a financial deficit going into 1930. This news deflected from the previous big issue of the 4,000 county employees being unpaid since Sept 15.

October 25, 1929 was the final blow to the stock market. No Saks Fifth Avenue ads ran that day either. One might imagine the staff spent much of the day concerned for the future, and wondering if the holiday shopping season, soon to start, would be anything like they had hoped for when they were planning it in earlier months.

Much newspaper mention has been made of the stock market crash the end of Oct, a trigger for the Great Depression ahead. It has been a volatile market since at least the spring, and bank failures and suicides had been happening even before the crash. Those just seemed like more isolated incidents till economic gloom became better recognized. 

What other events occurred for which a new dress and hat would be desired by a lady in Chicago? The opera? Yes. Theater? Yes. The new production of Eugene O’ Niel’s third Pulitzer Prize winning “Strange Interlude” opened to 1200 attendees. The Stevens Hotel, across the street, and the theater arranged a special dinner interlude. The performance started at 5:30, and the 1.25 hr intermission was a time for theater goers to dine at the hotel, then return for the final acts of this 5 hour, nine act play. It sounds like an excellent idea, at only $1.50 for the meal, as Thanksgiving dinner was $2, vs $2.50 at the Palmer House.

saks umbrellas

A practical purchase for gifts or oneself, if only to save one’s hat from rain and snow, would have been the special on Nov 23 for umbrellas at a mere $7.50. Just after Thanksgiving Saks featured shoes for $9.85 for values to $27.50, and the same ad is repeated several days.

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One wondered if Saks actually sold hats, a mystery solved when a semi annual clearance sale is announced Dec 2, and millinery is mentioned. Whew! One could relax, tho no hat photos make one wonder if they were all a cloche style, or perhaps a bit more adventurous. 

Speaking of the ads themselves, most Saks ads were rather bland. The two cosmetic ads were simply lists of items with prices, and the shoe sale showed no shoes. Even the biggest ads in the fall for Vionnet and Molyneaux were copies of typed letters from the fashion houses. The aura of mystery was certainly the approach Saks took. Lots of competitors featured lovely drawings, such as Blum’s Vogue Dec ____1929. 

But finally Saks has pulled out all the stops for a full page ad on Dec 8, a Sunday paper, to draw those Christmas shoppers inside their doors. The image contained an Art Deco feel of a woman holding a ship. They were not selling ships, but selling the allure of imported goods, especially French items. 

saks baGS

They followed up on Dec. 12 to entice gift givers to select a purse, with prices which ranged to $250. ( Or $3,530 in 2017)

1929 BAGS

For the bargain hunter, The Fair, a reputable mid-price department store, had an ad of handbags ranging to $15.That week Carson, Pirie, Scott and Co showed “original couturier bags from Lelong, Patou, Worth, Lanvin, and Paquin at $15 to $35.” All the ads were of little use from Dec 18th, and 19th, as a blizzard had hit Chicago, “the worst of a decade.” It caused 12 deaths, and plummeted the temps to zero. For shoppers who had left that gift buying task for the last weekend before Christmas, the city was a mess. 900 shovelers and 75 trucks were working to clear the downtown; the rest of the city had to wait for it to melt.

OG BAGS

By Dec 21 O’Conner and Goldberg, known as OG, the store for shoes, had to do something with their 1,500 handbags, which were marked down to $5, from $27.50.

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By Dec 23 even Saks had to move their $7.50-$10 purses, marked down to $4.95. Perhaps we have a case of handbag wars, where sellers were bound and determined those lovely little evening bags with so much holiday appeal get out their doors, one way or another. http://archives.chicagotribune.com/1929/12/23/page/4/article/display-ad-3-no-title

How many people trudged thru the snow for these bargains is unknown. But teachers were not going shopping for many gifts. The city was so broke for weeks they could not be paid, no matter what they went thru to get to work during the blizzard. Loop departments stores placed ads specifically telling teachers they could open credit accounts immediately. In a last minute deal borrowed funds were found to give teachers their checks on Dec. 24th. But sadly for them things would be worse in 1930, with far worse gaps unpaid. For now, Chicagoans went about their business of celebrating a white Christmas, a bit diminished, but hopeful of a new year of hats and handbags. Maybe they even went inside Saks, just to see what it was all about, even if buying their hats seemed outrageous.

 

Chicago Millinery History: The Millinery Staff of Mandel Bros Department Store March 29, 2017

Filed under: Chicago,Chicago Millinery History,fashion,hat,Mandel Bros,Uncategorized — froufrou4youyou @ 8:33 pm
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2-16-13 paris fashion page

To start off the Spring fashion season of 1913 one could go back to the Chicago Tribune anytime after Jan 1. But in Chicago Spring shopping is hard to fathom when so much snow is still ahead. For the purposes of this exploration of Mandel Bros and millinery, we start the Sunday after Valentines Day.

February 16, 1913 Chicago Tribune carried their usual full page feature of fashion. Chicago women would have wanted to know what styles Paris was showing, as this drove the fashion industry. Milliners would want to see the hats, but also know what colors were in style as well.

Mary Buel wrote this fashion column and captured the mood of Paris in her descriptions. Hats had the last word, ie, the last paragraph.

“Hats are of extreme importance as they seem to change from day to day, and it is really dangerous unless blessed with a full purse.” ” The very newest shapes are perfectly tiny, with low rounded crowns, and the smallest turned up brims. some are made of straw with the brim of broche; others are entirely made of broche and in all sorts of light shades.”

In an April 1913 employee newsletter for Mandel’s staff, an article revealed the “Sales Leaders for March 1913.” This State St store had been a major marketing force since it began in 1855, over fifty years earlier. By listing all the 148 departments in rank of sales, it is likely they wished to stir up some competitiveness between departments and increase overall sales. Luckily millinery ranked well, with one section at 41, and the other at 62. The 41st ranking section was broken down to seven groups. Each group had a person identified as the first, and a second, essentially the most successful employees in their various groups. In the section ranking 62, there was no breakdown of groups.

Millinery from ranking 62 had two employees listed: Miss Mayhew and Miss Goldman.

Miss Mayhew is likely Margaret M Mayhew born Aug, 1866 in Indiana. In the 1900 census she was single, 34 and living with her parents in Wayne, IN. Her work was that of a nurse, which in those days did not require much education. She has a 17 year old sister, Bessie, who does not work. In the 1910 census Margaret 43, is now working as a milliner in a retail store, perhaps even Mandel Bros. She is living at 537Abbotsford, in Kenilworth, http://www.realtor.com/realestateandhomes-detail/537-Abbotsford-Rd_Kenilworth_IL_60043_M87814-23427, in the household of her sister, Katherine Woodward, 39, and her husband. Washington Woodward, 43, is a manager of a tile company, and they have a 12 year old daughter. It is likely Margaret indulged her niece, Ruth, in some lovely things from Mandel’s store. By the time Margaret is acknowledged in the Mandel’s newsletter, Ruth would have been 15. Little did Ruth know that by 1930 she would have been married and living in Portland, Maine, with her husband, two children and her widowed mother. No records are found for Margaret until the census of  1940.  Margaret, 73, had moved from Chicago, after 1935, back to Richmond, IN. She was then living with her 81 yr old sister, Emma. No idea what became of Margaret until her burial March 8, 1949 in Richmond, IN.

Miss Goldman?? Far too common of a name to find enough to call a true picture of her life. It is pure speculation that the Mandel’s Miss Goldman is the Hattie Goldman of the 1910 census, living on 12th St, where at 14 she is listed as a milliner in a millinery store. By the 1913 Mandel’s newsletter, she would only have been 17, an amazing success to have reached such accolades. It seems Hattie married in 1918, and moved to Ottumwa, IA, where she died in 1971.

Tho it is unknown if Misses Mayhew and Goldman were on the fourth floor, certainly some of the other high sellers from the 41st ranking department had been there.

Group 1 Miss Enk and Miss Saunders; no clues found for them on ancestry.com

Group 2 Mrs Norton and Miss Maremont; no clues found for them on ancestry.com

Group 3 Miss Shovel Miss Levin; no clues found for them on ancestry.com

Group 4 Miss Zahm and Miss Wimmermark; no clues found for them on ancestry.com

Group 5 Mrs. Meunch and Miss Parent; no clues found for them on ancestry.com

Group 6 Miss Tannenhill and Miss Froelich; no clues found for them on ancestry.com

Group 7 Mrs French and Mrs. Hurley. No clues on Mrs. French, and only maybe on Mrs. Hurley. In 1910 Miss Margaret Hurley is a 23 year old milliner in a millinery shop, living at 4213 S. Wabash, with her parents. Did her mother go back to work and is the MRS. Hurley? Did someone type Mrs when it should have been Miss? No way to figure this out.

Now for a look at just what hats these successful millinery saleswomen were sending home with happy customers. These copies of Chicago Tribune newspapers are from the online archives from the paper.

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Feb 18, 1913 has an ad for the Gondola hat for $12. This Balkan Blue hemp braid hat has Bulgarian crown with “ears” of braid. The fine print also tells you there are 500 hat copies of the leading Paris styles of “Reboux, Talbot, Marie Louise, Lewis and Georgette.” Head to the 4th floor for your Gondola, ladies.

lillian russell 1913

Anyone working in the world of fashion needs to know about the latest beauty tips. And who could provide that better than the famed actress, Lillian Russell. Her column also answers questions from two inquiries. One is advised to break two eggs over her hair to improve it. The other is advised that coconut oil is different from cocoa butter, which is “good for developing the bust”. Really? Wish to have seen her in person? She was at Orchestra Hall the next week from Monday thru Thursday. One might say cocoa butter worked well!

The section on Today’s Bargains has feathers with a savings of 200-300% at two different locations downtown, or winter hats value of $12 for $1.50 at Halla Hat at 4408 Sheridan Rd. Somehow these seem too good to be true.

Sunday Feb 23 fashion page features negligees, including the still popular nighttime head covering. The Mandels ad has $12 hats on the fourth floor, in colors Balkan blues, Beznark reds, bottle greens and natural.

The next day had no fashion Mandel Bros ad, but that Today Bargain section included those still fabulous bargain feathers downtown, and the spring items of two northside millinery shops. Fleishman’s at 1138 N. Milwaukee had some Bulgarian effect hats from $1.98-$2.98. Mrs. W. H. Bentzen at 2658 N. Milwaukee has items in crepe, maline, and hemp. Repeatedly the ad states “Mrs”, tho the milliner found remains very much a miss until many years later. Miss Vilhelmina Bentzen was 24 in the 1910 census and living at home with her parents and younger sisters around the corner at 2651 N. Kimball. By 1920 she and her folks had moved to 2704 N. Albany. Her father, Charles, was the Fire Chief at the Mandel’s Dept store, so one could well imagine she visited the millinery dept downtown to feed her creativity. Wilheminia marries in 1937 in New Orleans, to a dentist, Charles Weinrich. They are in Louisana for some years before returning to Chicago, tho in 1940 she is no longer working.

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Chic satin hats are now the feature, ranging from $5 to $13.75. They also point out the newest Paris creations left just 10 days ago. An ocean voyage, plus over land by train took more than that to arrive in Chicago.small_044

It is all well and fine to read of such loveliness, but even better is the next page practical article on “How May Husband Best Bear the Easter Bonnet Shock.” Two fictional women have a discussion on how to connive the husbands into getting a new hat.

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The front page of the last Sunday edition before Easter has the amusing cartoon of a large hat ready to trap an unsuspecting gentleman. One can interpret it in a couple of ways. Is she snaring him to hopefully make him her betrothed? Or snaring him to them go and get a new hat?

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Page 4 ads in this edition include the Chicago Feather shop, at 107 S. State with hats for $10, tho the Dress Easter hats ran $13.50-$25, and the New York Hat shop in the Stratford Hotel, at Michigan and Jackson for $8, $9 and $10. Many stores followed with hats in their Easter ads, including Matthews, Mesiro at 202 S. Michigan Ave/Pullman Building, Emporium World at 28 S. State, Siegel-Cooper, The Boston Store, The Fair, Hillman’s, Lloyd’s Bargain Store, and Rothschild’s “Chicago made. ” One of the prettiest ads was for Leslie’s millinery.

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OF course Mandels had a full page ad. Some lovely creations were only $15.

Monday brings the ads from Charles A. Stevens, Carson, Pirie Scott and Co, and Marshall Field to get those last minute shoppers moving.

It would be grand to know how many hats were sold for Easter in 1913 by the sales staff. It would also be grand to know how many milliners worked long hard hours to get those creations ready for the sales floor. Hopefully they were not working more than the legal limit of a 10 hour day for 6 days a week at Mandels, tho plenty of places ignored this regulation at the height of the season.

Wish more information on Mandel Bros store? Check out this earlier entry on them, Chicago Millinery History- Mandel Bros Department Store.

 

Chicago Millinery History: Meyers March 17, 2017

Filed under: Chicago,Chicago Millinery History,fashion,Uncategorized — froufrou4youyou @ 7:40 pm
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Meyers Fine Millinery was clever in the creation of their trade card for their store at 135 State. While some shops may have used a stock drawing design of flowers, or pretty women, Meyers chose to feature actress Mary  Anderson. This helps date the card, as Mary was at the height of popularity from the late 1870s thru the 1880s. She retired from performing, as she was engaged in 1890 to quite the gentleman. She had met the Prince of Wales while performing in London, as she related in1886, but squelched rumors of two potential suitors at that time.
http://archives.chicagotribune.com/1886/05/01/page/12/article/story-and-sketch

The one who caught her heart was yet to come along. “In 1890 she married Antonio Fernando de Navarro (1860–1932),an American sportsman and barrister of Basque extraction, who was a Papal Privy Chamberlain of the Sword and Cape. She became known as Mary Anderson de Navarro.” This is just a tidbit from the extensive entry on Wikipedia on “our Mary.”
http://archives.chicagotribune.com/1890/03/12/page/9/article/mary-andersons-future-husband

A theater in Louisville, KY is named for her, as she started her singing career there.
http://archives.chicagotribune.com/1909/07/18/page/17/article/display-ad-11-no-title
No wonder she lent her image to a trade card for hats, as Louisville is still a hotbed of hat activity. The Kentucky Derby has run every year since 1875, and one wonders if Mary was one of the estimate 10,000 who attended.

But back to Meyers. Trade cards were very collectible, and the picture of Mary made it highly desired to glue into an album. Sadly when this card was removed, it made the print less legible. Essentially Meyers wanted all to know they carried “Trimmed Hats & Bonnets, Children’s Hats, Children’s Lace & Plush Caps, Ostrich Tips, Beaver, Derby Straw and Felt Hats. A large assortment of Mourning Goods always in hand. Ornaments and all the leading novelties at the well known LOW PRICES. ”
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Other research indicates nothing to be found on which Meyers created this shop. Looking thru many Meyers in the 1870 and 1880 census one finds many carpenters and stone masons. At least they might have made enough money for the Mrs. to shop at Meyers for a new hat.

 

 

Chicago Millinery History: Photographers-Jacob Fein

Filed under: 1923,Chicago,Chicago Millinery History,millinery,Uncategorized — froufrou4youyou @ 6:13 pm
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Searching for Chicago’s millinery history has brought many trade cards my way via eBay and Etsy. Those are most likely to have names to research, often starting and ending with Ancestry.com.
On a rare occasion photos taken in Chicago of women in hats catch my eye. Rarely are there names. Usually this means there is no further research. Occasionally these are professional studio cards with a name present. One can rarely tell if these were visitors to the city, who brought their hometown hats along, and desired a concrete reminder of their trip. They found the professional photographers aplenty in Chicago.

Some locals who actually made or bought their hats here also had photos done. This was an expensive indulgence and could have cost as much as a hat. Perhaps they wanted to impress relatives afar to whom cards were sent, as some photos from the professionals have a back which is designed for mailing as a postcard.
Here is a few photo which creates more questions than answers.

“Twins?”
This card was listed on Etsy with the title “Vintage photo 1915 Chicago Fein Studio Beautiful twin Sisters Roses Hat Coat Chain Purse RPPC.”
Not to rule out the remote chance they were sisters, but even fraternal twins are a stretch. Their hats are totally different! Tho the coats have very similar accents of ribbon and flowers, as well as sporting possibly matching purses, they look nothing alike. Perhaps the seller never had a chance to look above the neckline of the coat.
If they were merely friends, they were close enough to feel the need to dress similarly in clothing. Hats tell a different story. Two different straw bodies were used. Different flowers were used. Large ribbon bows may be similar, but when looked at in total, these were different expensive hats, no matter who thinks they are twins.

The card is dated as 1915, by the seller, who obtained it from an photo album similarly dated. The reverse was postcard format from the Fein photo studio. It is almost impossible to see the Fein embossing, but it is there.
Historians did a kind deed when they compiled a list of some studios. This list spans 1847-1900, and was published by the Chicago History Museum in 1958. The actual copy is in the Sangamon State University Library in Springfield, IL.
http://www.archive.org/stream/chicagophotograp00chic/chicagophotograp00chic_djvu.txt

Fein & Schnabel 1897-1900 – Rm 12, 9215 Commercial. It looks like Fein struck out on his own before 1915, as the directory ends in 1900. 9200 S Commercial, in Chicago, is 10 miles southeast of the downtown area. This places the studio about two blocks from the Chicago Skyway/90. Currently 9211 is a McDonalds, with no building adjacent. Chicago is a city of neighborhoods, and when this area was annexed to the city in 1891, it was known as Ainsworth, tho presently it is South Chicago, area 46. After the Chicago Fire of 1871 much industry moved south, and it blossomed, welcoming US Steel in 1901. This was a mixed population, the melting pot, working class stable neighborhood. It may have been probably predominantly European immigrants with some Mexican population influx in the early 1900s.

In the 1923 Polk Directory Fein’s studio was at 9120 Commercial. (In 1909 the city changed the numbering system, ) Jacob J Fein, the owner, lived at 2109 E. 72nd Place.

Back in the 1910 Census Jacob, 41, from Germany, was living with his wife Anna, 25, born in IL, at 2903 W 91st St, almost around the corner of the studio. In 1920 the Feins had a 9 year old daughter, Helen M, born in IL. Tho this census tells us Jacob came from Germany in 1891, Anna was born in IL of Irish parents. By 1920 they had moved to the 72nd Pl location they were at in 1923, and remained there thru 1930, where the home was valued at $15,000, which has a buying power of $210,000 today. By the 1940 census Jacob is retired and he and Anna have moved to 7800 Ridgeland, where they rented for $45/month in a three flat apartment. Jacob died in 1942, and is buried in the area.

Who were the girls in the picture Jacob took? Where did those hats come from? Wherever they were from, they chose a good photographer, and someone saved that photo for at least another 100 years. Another kind soul, Marianne Clancy, chose to share it with me.https://www.etsy.com/shop/maclancy

If one thinks it was fun to find this photographer, the thrill paled compared to the pages of milliner names in 1923. For a list of milliners and millinery wholesalers from 1923 take a peek here:
http://www.chicagoancestors.org/sites/default/files/downloads/1923businessl-m.pdf
It is within the realm of possibility the hats worn in the postcard were purchased from a milliner on this list. With many dozens of milliners and shops  listed in this directory one might expect the overwhelming majority had been in business 8 years earlier.

Perhaps these gals made a point of visiting many millinery shops in the area. IF only they were still around to tell me all the juicy details of those shops.

 

Chicago Millinery History: Directory 1923 Comparison of Clark St & Milwaukee Ave. March 8, 2017

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Cecelia Heselbarth Chicago Milliner

The 1923 Polk Directory was the precursor of what would become the “phone book.”
On two pages there were many dozens of milliners and millinery shops listed. Intense desire exists to learn all about each and every one, but it would take years of research to uncover the lives of these people. Not that it won’t be attempted.

Besides wanting to know about the individuals, another question arose when two areas were selected to examine how many milliners or shops were in two different areas of the city.
Two diagonal streets were selected on the north side. One, Clark Street, was chosen as it was an area in which the last long successful milliner had his last shop.

Having made hats for fifty years, Raymond Hudd had shops in the early years on Elm and then on Oak. But Clark Street was the one some Chicagoans may still remember, as he closed in 2000.

The other diagonal street, Milwaukee Av. was also an outreach from the Loop, the downtown of the city, tho it was further west. It was a main thoroughfare for expansion. It was selected for this review, not based on some scientific or logical basis, but as it was the western edge of my neighborhood in my youth. Hopefully this review could trigger some recall of hat shops still present later, in the 1950s. Nothing else has brought those hat shops back to mind so far.

Clark St from North Ave to Diversy, 1600-2800 North, covers 12 blocks = 4 hat shops:

Celia Heselbarth 2335 Clark

The Agnes Shoppe 2455 Clark

Authenrieth and Streat 2556 Clark

Mrs. Hortense Bates 2743 Clark

That seemed like a lot of Hat shops in a small area. It did not include cross streets, which also likely had shops.

Milwaukee Ave from 2400 to 3000 North, covers 6 blocks=8 shops.

Minnie Levinstein 2453 Milwaukee

Tillie Anderson 2533 Milwaukee

Mary E. Luckman 2534 Milwaukee

Ella Evans 2638 Milwaukee

Celia C. Mall 2648 Milwaukee

Josephine Kaminski 2846 Milwaukee

Mrs. Pauline Schlesinger 2868 Milwaukee

Bartholmae Michalski 2978 Milwaukee

Perhaps this section does not have as many cross streets with more hat shops.

In trying to determine why there would be so many less shops on Clark St, one wonders if the proximity to the Loop for the Clark St area residents took them downtown to shop, as there was an intense clustering of options there. Perhaps the residents of the Clark St. area had greater access to transportation to get down town, and more disposable income to spend on more, and more costly hats downtown.

The residents of Milwaukee Ave would have been heavily immigrant groups, with perhaps less English language fluency to deal with downtown, and less comfort in traveling further into the even more intense urban area of the Loop. Less disposable income may have led those shoppers to chose to buy locally where additional funds were not spent on transportation.

It seems possible the rents charged for shop areas along Clark were higher than along Milwaukee, but finding factual information on this in 1923 looks like it could be a major task.

Anyone have some other thoughts why there would be more shops on Milwaukee than Clark? (Both had probably equitable open lands, Clark with Lincoln Park, and  Milwaukee with Logan Square and park area.) So many questions, no real answers.

Now back to those dozen milliners and shops. Ancestry.com reveals many tidbits of the past. Census records give insight to the lives of many.

Clark St.

Of the four on Clark St, the one named Agnes has too little information to explore. We are down to three to investigate.

Authenrieth and Streat 2556 Clark
In the residential section of the directory Authenrieth is not seen, with the appropriate page unavailable. (Who tore that out? Shame on you! ) Mrs. Ruth Streat lived at 927 Beuna. Nothing further has been found.

Mrs. Hortense Bates 2743 Clark
In the residential section of the directory Hortense is listed as living at the Edgewater Beach Hotel. Those would be pretty nice accommodations in 1923, leading one to think Hortense had a good millinery business, even tho nothing further has been found.

Celia Heselbarth 2335 Clark
In the residential section of the directory Celia is listed as 2335 Clark do. The meaning of the abbreviation “do” is not in the key to abbreviations, so one makes a guess. DO could mean directly over, as it was common for shops to have owners living on the premises.

Cecelia Heselbarth is the one from Clark St where plenty of information could be found. She was born in 1870 in IL and died 11/28/1953 in Chicago IL. She is buried at St Boniface Cemetery on Clark St in Chicago, and shares a headstone with sister Sophia Schirra born 1869.

In the 1900 Census Cecelia, listed as Sadie, age 28, born in IL, with a mother born in WI and a father born in Germany, is married to Robert Hasselbarth, 34, born in IL in 1865. They have been married for 5 years and have no children. Robert is a clerk, and Sadie works in millinery. They live at 274 Lincoln, an address which changed when the city renumbered in 1909 to about the 700 block of Lincoln, between Huron and Superior, but it no longer remains. (There is a family tree on Ancestry which lists Celia’s married name as Heselbarth, and maiden name as Dietrich, with a census listing a father who was a brick mason, and sister Sophia born in 1869 The picture at top of this blog post if of Celia/Cecelia from the Family Tree from JGurion on the Bohman Family Tree http://person.ancestry.com/tree/24136540/person/1997961176/facts )
A 1904 city directory lists Mrs. Celia Heselbarth at 274 Lincoln, under the heading of Milliners.

In the 1910 census Cecelia is still living with Robert, married 13 years with no children. She is a proprietor of a millinery store, and Robert is a foreman in an enameling factory. This is the last that can be found of Robert. They were living at 2265 Lincoln, which in 2017 has two floors of apartments above the Kelsy’s Bar.

In the 1920 census Cecelia is widowed, and rents to a “roomer” another woman, Mollie Weishaar, age 30, who is a milliner. They are still living at 2265 Lincoln. Cecelia still owns a millinery shop, which could well be located at 2335 Clark, as found in the 1923 Polk Directory. (2335 N. Clark in 2017 is a Byline Bank, located next door to the Reebie Storage, with a most notable façade.) The Ancestry.com family tree includes pictures of Cecelia, Mollie/Amalia, and Sophia together.

In the 1930 census Cecelia and Sophia Shirra are both widowed, and Cecelia is listed as a “roomer”, and Amalia Weishaar, 38, a milliner. Cecelia still owns her millinery shop. Now all three women are at 4830 N. Damen. Sophia owns the building at a value of $7,000, and rents an upstairs flat to a family for $42.50/month.

In 1940 it is just Sophia and Celia, 70, now referred to as a sister, has her shop, and they are still living together. They are at the same 4830 N. Damen in a $3,000 valued two flat owned by Sophia, with a family of five as renters upstairs with a rent of $22/mo. All had been there since at least 1935. It is impressive that they were able to maintain their lifestyle to keep the home during the Depression.

As the 1950 census is not available for review, it is unknown where the story led for Cecelia/Celia, and she died in 1953.

Milwaukee Av:

Minnie Levinstein 2453 Milwaukee

In the census on ancestry.com much is revealed. Since Minnie was never married,  she is one of the easiest to track back in time. She was born June 11, 1896, and died May 26, 1977.

In 1900 the census has Minnie at age three living at 10 Newberry, in a two-flat building. She is with her parents and six other siblings. Her father, “Himan”, was a tailor with his own shop. Her mother, Anna was not employed, but with so many children at home, she worked, probably night and day. The oldest son, Simon worked for Western Electric. Both parents were from Russia and spoke Yiddish as their language. They had come to the US in 1880, and were naturalized in 1890.

In 1910 Minnie is 13. She is living with her parents, and her father is now called “Herman”, 49 yrs old. This census again asks her mother how many children she had and how many were presently alive. Anna had eight children, but only six were alive, with Minnie’s younger sister Bessie no longer included among those living in the house. They are living at 872 Paulina, in a three-flat building.

In 1920 Minnie is 23, and the only other sibling is Benjamin, a drug delivery person, living with their parents, Hyman, 60 yrs old, a tailor, and Anna, 55 yrs old. Minnie’s occupation of milliner was transcribed as  “MUDLER.” They rent at 1351 Keeler Ave.

In 1923 the Polk Directory in the residential section it lists Minnie as a milliner with her shop, but her residence is 3547 Van Buren.

In 1930 Minnie is 33, a milliner, tho now a stepdaughter, and living with her mother Anna, now listed as P. Anna, 62, and Anna’s new husband, Benjamin Counselbaum. The stepfather is retired, but it seems possibly the economic situation for them has improved, as the stepfather owns their home, valued at $12,000. They lived in a greystone two flat, still standing, at 3547 Van Buren, where Minnie had moved before 1923. One wonders if her mother had moved with her, and hence met her new husband to be, Benjamin? They have endured the stock market crash of 1929, but the most of the Depression is still ahead, and likely great jeopardy for her millinery business.

minnie levinstein couselbaum van buren house

In 1940 Minnie is living in a large group hotel, the West Manor Hotel at 210 S. Ashland, one of 115 residents. She has been there since at least 1935. It is likely her mother and stepfather have both died during the past decade. The quality of life may have been a challenge, as during the past year she has only worked 25 weeks, as a dressmaker, for an income of $500. As little as that seems, many of the other women living there did not make a lot more. Many nurses lived there, some employed at Cook County hospital, and some at private hospitals. Incomes for a state hospital nurse was noted for 26 weeks at $700, and at county hospital for 39 weeks at $500. On the low end of wages was a woman employed for 20 weeks for $300 as a designer of commercial art. On the high end of wages were two women, one a public school teacher for 38 weeks who earned $1,250. The other was a Board of Education clerk, for 47 weeks, who received $1,438.
Tho there were rough times for Minnie/Minette, at some point she moved to California. Her last Social Security benefit was paid to her at 91606 North Hollywood, in LA, CA. She died May 26, 1977, with her address of 90260 Lawndale, LA, CA. She is buried at Roosevelt Memorial Park in Gardenia, CA. Her headstone reads Beloved Aunt.

Tillie Anderson 2533 Milwaukee page not found in 1923 residential section

Mary E. Luckman 2534 Milwaukee
1923 Polk Directory lists Res at 3120 Logan Blvd.See other blog post for the life of Mary:

Ella Evans 2638 Milwaukee 1923 residential section 2436 Wilson

Celia C. Mall 2648 Milwaukee. 1923 residential section 2634 Rockwell

Josephine Kaminski 2846 Milwaukee ?1923 residential section 2135 18th

Mrs. Pauline Schlesinger 2868 Milwaukee
Married ?to Chas Schlesinger at same address

Bartholmae Michalski 2978 Milwaukee

What was happening with hats in 1923? The Flapper era was in full swing, just as was Prohibition. Most often the Cloche comes to mind for the leading style.
Feb 1, 1923 the Chicago Tribune has a full page of Carson Pirie Scott  women’s fashion items. Hats are presented with some turbans in silk and straw. Prices range from $22-$40. “Special mention is made of the Poke or ‘Cloche’ as in Vogue in Paris.” In the Help Wanted section there were six ads for millinery workers.
For the more budget minded, Carson, Pirie, Scott and Co advertised $5 sport hats in Velour the next day.
Mandel Bros gets into the act Feb 3 with 500 Youthful hats, “for school girls and their older sisters,” from $5-$8.75.
The Sunday Tribune of Feb 4 has a top half page article on fashion from Paris with four ensembles including hats. The other half of the page is an ad from Charles A. Stevens, a fashion house of high regard. The section featuring hats indicates they range from $18.50 in the Moderately Priced Millinery on the Fifth Floor. The Help Wanted ads for millinery workers had tripled since just three days before.

Spring hat season was coming alive. In honor of International Womens Day today, let’s tip our hats to the dozen milliners of a dozen blocks in Chicago in 1923. Certainly by March 8, 1923 they were knee deep in hats, since Easter was only weeks away on April 24, 1923.

 

 

Chicago Millinery History: Mandel Bros Department Store February 5, 2017

Filed under: Chicago,Chicago Millinery History,fashion,hat,Uncategorized — froufrou4youyou @ 2:00 pm
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Mandel Brothers started in Chicago in 1855 and has a well documented history.

Much of the information provided here came from online archived Chicago Tribune newspapers. One might think looking for advertisements from Mandels that year would be enlightening. Would be if any could be found. In the four page newspaper the ads perhaps comprised a total of one page, mostly small boxes of tiny print. Carpets, curtains and cod liver oil are likely grouped with menswear and embroideries. Advertising was yet to come into it’s own. For trendsetting, Carson, and Pirie, before Scott and Co, and then Marshall Field had great faith in news advertising; others followed suit.

With a presence on State Street, they ultimately gained even more success and stature, when located in a shopping area known for the retail leader, Field and Leiter, later known as Marshall Field and Co.

The obituary of Leon Mandel in 1911 shares the story of his arrival here from Germany in 1851 at the age of 10, leaving school at 13. He went to work at a large dry goods store, Ross and Foster, for $2/week. Five years later Leon and his brother were assisted by Ross in opening their first store, at Clark and Monroe.http://archives.chicagotribune.com/1911/11/05/page/5/article/leon-mandel

If one consults the Chicago History Museum account, based upon the part of the Encyclopedia’s Dictionary of Leading Chicago Businesses (1820-2000), the story is somewhat different. “This retail enterprise, which would become one of Chicago’s leading department stores, was founded in 1855 by Bavarian immigrants Solomon Mandel and his uncle Simon Klein. Their first store was located on Clark Street. In 1865, after Solomon’s brothers Leon and Emanuel joined the firm, its name became Mandel Bros.” http://www.encyclopedia.chicagohistory.org/pages/2755.html

The newspaper article on the death of Mr. Klein indicates that after the Chicago fire of 1871 that Klein opens his own store, and the Mandels opened their own store. What is actually the truth is hard to pick out from such diverse records. http://archives.chicagotribune.com/1895/12/12/page/3/article/simon-klein-expires-suddenly

The first major hurdle to survival for the fledgling entrepreneurs was the Panic of 1857. It seems Leon and Emanuel likely left school to earn money when times were challenging.

Mandels survived two fires, in 1871, the great Chicago Fire, and one in 1874.

During the weeks preceding the 1871 fire, the advertisements were primarily on the front  page of the still four page Chicago Daily Tribune paper. In the month following the fire, more advertising appears as still somewhat intact, tho relocated, stores wanted customers desperate for lost goods to find them, bumping the editions to six pages.

Oct 11 is the day after the fire, and the paper is only two pages. DB. Fisk announces opening at 57 W. Washington about Oct. 17. Hayes, GIbbons and Co had a tiny ad and would reopen within the week on State St. Keith Bros will be at 916 Prarie, which was their home.

Oct. 12, Gage (misspelled Gace, but it seems likely proofreading was sparse just then) has an ad with offices open at 419 Michigan ave, and states they will open at 961 Indiana, about Oct 20. As wholesalers they stocked stores in far away places as well as here.

H. W. and J. M. Wetherell, was advertising wholesale millinery to reopen, and they later did at 369 Wabash. Hard to believe this was so essential, but those were the days no women went out of the house without a hat.

In Nov 1871 Carsons also had reopened south of the burned out center of the city, at 138 22nd St. Mandels opened Nov 6, and was close by at 22nd and Michigan Ave. The fire had burned out both their original store, and the soon to open new store at Harrison and State.

A 1901 account of the life of the youngest brother, Emanuel, credits him with the discovery of the new site, and his successful effort to stock it. He had departed for NY in search of goods, but many others had as well. Instead he went to Detroit and purchased from their wholesale district, having the goods shipped back to Chicago. This allowed the store to reopen a week after the fire. That location was under his guidance for five more years.

http://archives.chicagotribune.com/1901/06/16/page/42/article/gallery-of-local-celebrities-no-lxxi-emanuel-mandel

“Within two days they had secured funds for reconstructing the State St building and were underway again when another fire in 1874 ruined the new structure.”

Nov 16, 1883 brought a lesser fire, confined to the 4th floor, which was the top floor, and shattered glass and water caused significant stock damage, fortunately insured. This fire was thought to be caused by overheated steam pipes.

http://archives.chicagotribune.com/1883/11/16/page/3/article/the-winds-work

Just when Mandels was fire free, on Feb 23. 1899 a massive fire at an adjoining store created a flood of their entire basement, with loss of mostly carpets and rugs. Manels had just opened a tea room in 1898, so they had plans to stay where they were. Perhaps there was a silver lining to the tragedy of the McClurg store, after all. Mandels purchased the land and had a new store ready to be occupied the start of 1901.

In 1911 Leon Madel’s death was marked by a small box ad in the Tribune on page 3. http://archives.chicagotribune.com/1911/11/05/page/3

The store published their own newspaper for employees. The Chicago History Museum had three issues, from June 26, 1912, Sept 18, 1912, and April 16, 1913. In a column they wrote called Personal Mention there were only three millinery staff included. In June 1912 we learn that Miss Frances Watkins of basement millinery would leave July 2 for a month in Kenosha, WI, and Miss Lee Mohr, “a faithful worker in basement millinery,” leaves July 2 for a month rest. She would be traveling to Canada and also her home in Buffalo, NY. In Sept the good news was shared that Miss Catherine Cornwall married George LeMeiux and left for a NY honeymoon. They would return after Oct. 15, to reside at 1035 N. Lawndale. These extended time off periods are a bit of a mystery. It is highly doubtful these were paid vacation times. Perhaps slow seasons allowed staff to take time off on their own. The April 1913 issue had rankings of the store departments for March sales leaders. Of 148 depts millinery came in number 41, and another millinery group came in 62. Spring sales of Easter wear would have accounted for their success.

On Sept. 21, 1930 the death of Fred Mandel, Leon’s son, was covered in an article. Before he left for Paris he had cut the cake back in March to celebrate the 75th anniversary. Most stores close upon the death of the founder, but this was a founder’s son, so the show had to go on. In this situation there was a 6 page ad running for the 75th anniversary. Hats were $10, and in the Subway Store, the bargain basement, the values were at $3.50.

http://archives.chicagotribune.com/1930/09/21/page/85

A centennial celebration for the enterprise in 1955 was covered with an article, mentioning the original brothers Soloman, Leon, Simon and Emanuel joined in 1865, to carry forward the store of Simon Klein, their uncle, which had changed into Klein & Mandel in 1855. 1http://archives.chicagotribune.com/1929/09/11/page/42

Mandels was a leader in many ways, with the first live models for fashions, and in 1934, a unique shopping experience for a niche group, nuns.

“From the perspective of the secular world, one effect of religious practices and identities has been to define potential markets. Mandel Brothers, a downtown department store, took out a full-page ad in a 1934 publication of the Archdiocese of Chicago to announce the existence of private shopping accommodations for nuns.”

http://www.encyclopedia.chicagohistory.org/pages/11285.html

In 1929 a ladies life included the essential pastime of bridge. Mandel Bros was not to miss a marketing opportunity. They held presentations by a bridge authority in the new Bridge Shop in the Foreign Shop on the 9th floor. Ladies were encouraged to select tallies, prizes, even bridge tables to impress their friends.

Of course one could also shop for a stunning new hat to wear to the favorite bridge game. The KNOX “Piquant” felt hat could be fitted to your head in a choice of four colors for $15. Then again the newspaper reader may already have been even far more impressed by the full page ad from Marshall Field and Co that day. They offered a 2 hour commitment to make your hat, also fitted to your head, for a mere $11, but in SEVENTY-FIVE colors! Not everyone may have been tempted by those options. There was an ad for Charles A. Stevens with a clearance of 200 hats for $2.50, with values to $25.

For the careful reader of the page of school advertisements, there is one tiny box at the bottom of the Vogue School, for fashion. It is listed as held at Millinery Modes 116 S. Michigan Ave. One wonders how many customers thought it would be a swell idea to learn to make their own hats, and perhaps have a career as well. This might be a good idea if you did not love bridge.

The Vogue School was successful, an entity of the The Commercial Art School, started in 1916, and evolved into the Ray-Vogue School of Design. It lastly became the Illinois Institute of Art. (Not to be confused with the School of the Art Institute of Chicago.)
https://en.m.wikipedia.org/wiki/Illinois_Institute_of_Art_–_Chicago

http://archives.chicagotribune.com/1929/09/10/page/14/article/display-ad-12-no

The lives of the Mandel Bros were anything but dull. If fire did not cause havoc, crime had an impact.

In December 1935, the father Leon and  son Frederick, with their wives, were returning from the Stevens Hotel to the yacht, which was the home of  the Leon Mandels. Gunmen accosted their car, and a shootout ensued. The shootout was on the part of the robbers, the watchman from the yacht, and Mr. Mandel as well. Since the robbers had grabbed Mrs. Mandel as a shield, Mr. Mandel pulled a pistol from the car’s glove box. No one was caught, and fortunately no one died.

http://archives.chicagotribune.com/1935/12/01/page/1/article/mandel-party-routs-robbers-in-gun-battle

Certainly one would hope never to experience another gun battle, but such was not the case. At the top of this blog is one front page from the Chicago Tribune from Apr. 1957. A planned major burglary of the store was tipped off to the police and an undercover operation was in place. It had an ugly outcome.  http://archives.chicagotribune.com/1957/04/19/page/1

What remains of buildings which held hats for Mandels? Perhaps only a warehouse at 3254 N. Halstead, where the name is in granite. http://www.waymarking.com/waymarks/WM50JF_Mandel_Brothers_Warehouse_Building_Chicago_IL

For an excellent overview of the company, this blog tells much the same as included above, plus far more. https://jazzagechicago.wordpress.com/mandel-brothers/

Perhaps you wonder what the Mandels did with their wealth? Plenty of things, many philanthropic, but also fun related. In 1940 Fred Mandel, director of Mandel Bros. department store bought the Detroit Lions. (Since today is SuperBowl Sunday, it seemed fitting to add that timely tidbit.)

http://archives.chicagotribune.com/1940/01/17/page/21/article/fred-mandel-purchases-detroit-lions-for-200-000